Forums: Amazon's A9 Reaches Beyond Google's Basics - Forums

By Leslie Walker
The Washington Post
Sunday, September 19, 2004; Page F06

Amazon.com is trying to out-Google the king of Internet search with a new site that puts a fancy face on Google's plain-Jane search results.

The free A9.com site, created by an Amazon subsidiary, went live on Tuesday (www.a9.com). It lets people store and search their personal Web browsing and search histories, save and edit bookmarks online for access from any computer, jot notes about sites in a personal diary and get recommendations of sites A9 thinks they might enjoy, based on their surfing habits.